Categorized | , ,

Top 10 Reasons to Use Social Media for Business

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn't going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

We've compiled ten of the most compelling reasons that you should consider using social media tools to promote your business.


1- Brand Recognition: Using social media allows your company to reach the highest number of potential customers possible. Getting your name out there is incredibly important - studies have suggested that customers need to hear a company's name at least seven times before they will gain the trust and respect needed to become a customer.

2- Brand Monitoring: Having a social media presence allows you to better understand what current and potential customers are saying about your product or services. Through active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your brand.

3- Be Forward-Thinking: Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.

4- Find New Customers Through Friends: You shouldn't neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends of what your company does and either to use your services or refer one of their friends.

5- Find New Customers Through a Company Profile: Your company profile is a great opportunity for you to post regular updates on your activities, but also about important news and trends in your industry. This will catch the attention of new customers interested in your industry and increase your reputation as an expert in the field. It's critical to post regularly if you want to increase your followers or fans and convert them to potential leads.

6- Generate Site Traffic: By updating regularly on sites such as Twitter, Facebook and LinkedIn with posts that link back to your site, you can create additional traffic to your site. Social media bookmarking tools like Digg, Stumbleupon and Slashdot can also generate additional traffic to your site if you create frequent articles and blog posts.

7- Links for SEO: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites. There are still many leading social media sites that allow DOFOLLOW tags including Slashdot, Digg, Furl, Mixx and FriendFeed. However, you can see benefits from posting to social media bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Website.

8- Increased Search Engine Rankings: Social media profiles frequently rank highly with major search engines. Using brand names and keywords in your profiles can help you to generate traffic for your social media sites and company homepage.

9- Integrated Social Media Results in Search Engines: Search engines like Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from social media sites. Videos from popular Internet sites like YouTube can also be optimized for indexing by the major search engines.

10- Niche Marketing: Social media allows you to reach very specific subsets of individuals based on their personal preferences and interests. You can create social media strategies based on reaching individual interests or even create unique social media profiles to target these audiences.

If you are interested in creating a comprehensive social media marketing strategy, our iClimber team is ready to help. Visit the iClimber home page to learn more about our services and how we can help your business establish a meaningful social media presence.



4 Responses to “Top 10 Reasons to Use Social Media for Business”

SEO India said...
May 27, 2010 at 2:04 AM

Hello Friend,
Great blog and article. The biggest benefit of seo training is that you can learn SEO techniques that you can apply.
SEO India


marvic said...
May 27, 2010 at 2:21 AM

Thank's buddy, u're welcome!


Mark Evans said...
May 27, 2010 at 1:16 PM

That's a good list that would be helpful in convincing senior executive that social media is something their companies should be doing. Too often, senior executives think of reasons to not do social media even if it makes sense for the company to be doing so.

cheers, Mark

Mark Evans
Director of Communications
Sysomos Inc.


marvic said...
May 30, 2010 at 3:55 AM

Thank's for Visit and Comment Mark..


Post a Comment

Gazette Edition

Labels

Acer Predator Alfamart Alfamart Minimarket Amazing Spider-Man American Idol Android Angry Birds Anti Spam Apple Apple iCloud Apple iPhone Atlantis Bahama Reviews Audio Forensics Bali Tour Berita Ciamis Beyonce Blackberry Blogger Blogger Templates Boy Toys Call of Duty Camera Career Celebrity News Chi Magazine Christmas Christmas Eve Christmas Gift Ciamis Computer Data Recovery Dating Desktop Computer Direct Download Drupal Templates Earthquake Elevenia end of the world end of the world 2011 end of the world may 21 Facebook Forbes Formula 1 Fortuner SUV Terbaik Friendster Gadget Gaming Gifts Google Gossip Green Lantern Hack Halloween Hangover 2 Hangover 2 Trailer Hangover Symptoms harold camping Healthy Life Home Remedies Honeymoon Hot News How to Play Guitar HTC Trophy iCloud Info Insurance Internet iPad iPad 2 iPhone iPhone 4S iPod Jasa Pembuatan Toko Online Jasa Pembuatan Website Jauh Mimpiku Jessica Simpson Jewelry Job Vacancies in Singapore Johnny Depp Judgment Day Justin Bieber Kate Middleton Kate Middleton Bikini Kim Kardashian Kung Fu Panda 2 Lego Leisure LG Revolution VS910 Lifestyle Loans Lowongan Kerja Terbaru Mac OS X Lion Macbook Pro 2011 Marco Simoncelli may 21 2011 Men in Black 3 Mesothelioma Mesothelioma Lawyer Meteor Hits Russia Meteor Russia Minimarket Mobile Stuff Mobilephone Modern Warfare 3 MotoGP Movies Music Nadya Suleman Newport Beach News Notebook Octomom Opera Mini Optimus Prime OS X Lion Personal Loans Pink Eye Pirates of the Caribbean 4 President Obama Quotes Recovery Service Refinancing Review Sega Selena Gomez SEO Tools Smartphones Soccer Software Spider-Man Sports Stuff Swimmers Ear Home Remedy Symbian Tablet Technology The Dark Knight Rises Tips and Tricks Toko Online Tom Hardy Tools Toy For Christmas Trailer Transformers Traveling Twilight Zone Twitter Valentine Weather Web Design Melbourne Web Hosting Weight Loss Will Smith. Josh Brolin Wordpress Templates World News YouTube
Copyright 2011 Today Infolicious Inc. - Songs.pk